Ways to successful strategies in drug research and development

Strategic planning is a critical subject, central to the success of any scientific and economical enterprise. Not only is the scientific knowledge of many persons needed, but also an assessment of what may occur in the future - which approach may be competitive, which option can be achieved, and how...

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Bibliographic Details
Main Authors: Sedlacek, H. H
Corporate Authors: Wiley InterScience Online service
Group Author: Sapienza, Alice M; Eid, Volker
Published:
Literature type: Electronic eBook
Language: English
Subjects:
Online Access: http://onlinelibrary.wiley.com/book/10.1002/9783527615018
Summary: Strategic planning is a critical subject, central to the success of any scientific and economical enterprise. Not only is the scientific knowledge of many persons needed, but also an assessment of what may occur in the future - which approach may be competitive, which option can be achieved, and how can this be accomplished. With a focus on the various ethical obligations to patients, animals and the environment, this book offers hands-on help on how to develop successful R & D strategies, taking special account of the needs of scientists and managers in the pharmaceutical industry. Key topi
Carrier Form: 1 online resource (xiii, 265 pages) : illustrations
Bibliography: Includes bibliographical references (pages 241-251) and index.
ISBN: 9783527615018
3527615016
9783527615001 (electronic bk.)
3527615008 (electronic bk.)
Index Number: RM301
CLC: F407.76
Contents: Ways to Successful Strategies in Drug Research and Development; Contents; I Introduction; II The ethical background; III The research and development project; IV Measures to reduce risks; V Project management; VI Corporate and technology strategy; VII Leadership and management; VIll Managing for innovation; IX The social and political bearings on innovation; X Ethical obligations; References; Index.