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Digital marketing strategy：text and cases

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Bibliographic Details
Main Authors: Urban Glen L
Published: Pearson Prentice Hall,
Publisher Address: Upper Saddle River, N.J.
Publication Dates: c2004.
Literature type: Book
Language: English
Subjects:
Marketing > Management
Electronic commerce > Management
Internet marketing
Consumer behavior
Strategic planning
Carrier Form: xvii, 195 p.: ill. ; 25 cm.
ISBN: 0131831771
Index Number: F713
CLC: F713.36
Call Number: F713.36/U724
Contents: Includes bibliographical references and index.
Introduction -- MotherNature.com -- Understand customer needs and behavior -- Dell Online -- Formulate a strategy to fill needs -- InSite Marketing Technology -- Segmentation and positioning -- Terra Lycos -- New products -- MarketSoft Corporation -- Communication and selling -- OSRAM Sylvania -- Pricing and distribution -- Logistics.com -- Build a trusting relationship with customers -- Travelocity -- The future of digital marketing -- Citibank Online.

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