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营销学精要

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Bibliographic Details
Main Authors: 兰姆 C. W (著); Lamb Charles W (著); 海尔 J. F (著); Hair Joseph F; 麦克丹尼尔 C (著); McDaniel Carl (著)
Group Author: 杨洁 (译)
Published: 东北财经大学出版社
Publisher Address: 大连
Publication Dates: 2000
Literature type: Book
Language: Chinese
Series: 市场营销经典译丛
Subjects:
市场营销学
Carrier Form: 621页: 图 ; 23cm
ISBN: 7810446339
Index Number: F713
CLC: F713.50
Call Number: F713.50/8144-1
Contents: 哈佛商学院案例教程 (中译本)
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