Screen Library会展营销与策划
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| Main Authors: | ; |
|---|---|
| Published: |
首都经济贸易大学出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2011 |
| Literature type: | Book |
| Language: | Chinese |
| Edition: | 2版 |
| Subjects: | |
| Carrier Form: | 305页: ; 24cm |
| ISBN: | 978-7-5638-1309-4 |
| Index Number: | G245 |
| CLC: | G245 |
| Call Number: | G245/0444-8 |
| Contents: | 本书内容包括：会展营销概述、会展营销信息调查、会展产品营销、会展分销渠道营销、会展促销活动营销、会展新型营销、会展主题策划、会展项目策划的可行性分析、会展招展策划等。 |