Screen LibraryEssentials of corporate communication：implementing practices for effective reputation management
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| Main Authors: | |
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| Group Author: | |
| Published: |
Routledge,
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| Publisher Address: | London New York |
| Publication Dates: | 2007. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | xvi, 306 p.: ill. ; 24 cm. |
| ISBN: |
041532825X (hard cover) 9780415328258 (hard cover) 0415328268 (soft cover) 9780415328265 (soft cover) |
| Index Number: | F270 |
| CLC: | F270 |
| Call Number: | F270/R555 |
| Contents: |
Includes bibliographical references (p. [284]-301) and index. Introduction : the communication system -- What is corporate communication? -- From communication to reputation -- Creating identity and identification -- Measuring corporate identity -- Communicating with the corporate brand -- Developing a reputation platform -- Expressing the company -- Communicating with key stakeholders -- Assessing the effectiveness of corporate communication -- Applied reputation research -- Organizing corporate communication. |