Screen LibraryThe 18 immutable laws of corporate reputation：creating, protecting & repairing your most valuable asset
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| Main Authors: | |
|---|---|
| Published: |
Kogan Page,
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| Publisher Address: | London |
| Publication Dates: | 2004. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | xii, 306 p.: ; 24 cm. |
| ISBN: | 0749442557 |
| Index Number: | F270 |
| CLC: |
F270 F760.5 F273.2 |
| Call Number: | F270/A462 |
| Contents: |
Includes index. Part 1: Establishing a good reputation -- Maximize your most powerful asset -- Know thyself-measure your reputation -- Learn to play to many audiences -- Live your values and ethics -- Be a model citizen -- Convey a compelling corporate vision -- Create emotional appeal -- Part 2: Keeping that good reputation -- Recognize your shortcomings -- Stay vigilant to ever-present perils -- Make your employees your reputation champions -- Control the Internet before it controls you -- Speak with a single voice -- Beware the dangers of reputation rub-off -- Part 3: Repairing a damaged reputation -- Manage crises with finesse -- Fix it right the first time -- Never underestimate the public's cynicism -- Remember--being defensive is offensive -- If all else fails, change your name. |