Cover is for reference only

Transcultural marketing for incremental and radical innovation /

"This book provides indepth discussion on tactics for improving existing products while inventing completely new products and product categoriess; for those who wish to better understand the importance of marketing products and services across different cultures and multiple languages"--

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Bibliographic Details
Group Author: Christiansen, Bryan, 1960; Yildiz, Salih, 1982; Yildiz, Emel, 1984
Published: Business Science Reference,
Publisher Address: Hershey, Pennsylvania :
Publication Dates: [2014]
Literature type: Book
Language: English
Series: Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series
Premier reference source
Subjects:
Marketing > Cross-cultural studies
New products > Cross-cultural studies
Consumers > Cross-cultural studies
Summary: "This book provides indepth discussion on tactics for improving existing products while inventing completely new products and product categoriess; for those who wish to better understand the importance of marketing products and services across different cultures and multiple languages"--
Item Description: "Premier Reference Source"--Cover.
Carrier Form: xxvii, 560 pages : illustrations ; 29 cm.
Bibliography: Includes bibliographical references (pages 493-550) and index.
ISBN: 9781466647497 (hardback)
1466647493 (hardback)
Index Number: HF5415
CLC: F713.5
Call Number: F713.5/T772-1

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