Transcultural marketing for incremental and radical innovation /
"This book provides indepth discussion on tactics for improving existing products while inventing completely new products and product categoriess; for those who wish to better understand the importance of marketing products and services across different cultures and multiple languages"--
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Group Author: | ; ; |
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Published: |
Business Science Reference,
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Publisher Address: | Hershey, Pennsylvania : |
Publication Dates: | [2014] |
Literature type: | Book |
Language: | English |
Series: |
Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series
Premier reference source |
Subjects: | |
Summary: |
"This book provides indepth discussion on tactics for improving existing products while inventing completely new products and product categoriess; for those who wish to better understand the importance of marketing products and services across different cultures and multiple languages"-- |
Item Description: | "Premier Reference Source"--Cover. |
Carrier Form: | xxvii, 560 pages : illustrations ; 29 cm. |
Bibliography: | Includes bibliographical references (pages 493-550) and index. |
ISBN: |
9781466647497 (hardback) 1466647493 (hardback) |
Index Number: | HF5415 |
CLC: | F713.5 |
Call Number: | F713.5/T772-1 |