Screen LibraryFinding fertile ground：identifying extraordinary opportunities for new ventures
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| Main Authors: | |
|---|---|
| Published: |
Wharton School Pub.,
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| Publisher Address: | Upper Saddle River, N.J. |
| Publication Dates: | c2005. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | xxix, 219 p.: ill. ; 24 cm. +1 CD-ROM (4 1/2 in.) |
| ISBN: |
0131423983 (hbk.) 0131423983 (CD-ROM) |
| Index Number: | F276 |
| CLC: | F276.44 |
| Call Number: | F276.44/S528 |
| Contents: |
Accompanying audio CD includes a 20-minute summary of the contents of the book and an interview with the author. Includes bibliographical references (p. 205-212) and index. Selecting the right industry -- Identifying valuable opportunities -- Managing technological evolution -- Identifying and satisfying real market needs -- Understanding customer adoption -- Exploiting established company weaknesses -- Managing intellectual property -- Appropriating the returns to innovation -- Choosing the right organizational form -- Managing risk and uncertainty. |