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Mass communication theory：foundations, ferment, and future

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Bibliographic Details
Main Authors: Baran Stanley J
Group Author: Davis Dennis K
Published: Wadsworth,
Publisher Address: Australia Belmont, CA.
Publication Dates: c2000.
Literature type: Book
Language: English
Edition: 2nd ed.
Subjects:
Mass media > Philosophy
Médias > Philosophie
Massacommunicatie
Theorieën
Carrier Form: xvi, 400 p.: ; 24 cm.
ISBN: 0534560881
9780534560881
Index Number: G206
CLC: G206.3
Call Number: G206.3/B225/2nd.ed.
Contents: Includes bibliographical references (p. [367]-395) and index.
Introduction to mass communication theory - Era of mass society and mass culture -- The rise and fall of limited effects -- Contemporary mass communication theory--searching for consensus and confronting challenges.

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