Screen LibraryMarketing for entrepreneurs : concepts and applications for new ventures /
"Marketing for Entrepreneurs provides students with practical insights, strategies, and tips on how to apply marketing concepts to increase the chances of new venture success. Author Frederick G. Crane focuses on how readers can use marketing to find the right opportunity, develop valuable new...
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| Main Authors: | |
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| Published: |
SAGE Publications, Inc.,
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| Publisher Address: | Thousand Oaks, California : |
| Publication Dates: | [2022] |
| Literature type: | Book |
| Language: | English |
| Edition: | Third edition. |
| Subjects: | |
| Summary: |
"Marketing for Entrepreneurs provides students with practical insights, strategies, and tips on how to apply marketing concepts to increase the chances of new venture success. Author Frederick G. Crane focuses on how readers can use marketing to find the right opportunity, develop valuable new products and services, and create memorable brands. He walks students through teach phase of the marketing process. Packed with help tips and profiles of successful entrepreneurs, this practical text includes the tools readers need to launch and sustain successful ventures. The new Third Edition includes a new chapter on social media marketing, new examples and profiles, and new coverage of timely topics such as user experience research, data analytics, MVPs, surge pricing, and just-in-time inventory,"-- |
| Item Description: | Revised edition of the author's Marketing for entrepreneurs, 2013. |
| Carrier Form: | xx, 257 pages : illustrations ; 23 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9781483391342 1483391345 |
| Index Number: | HF5415 |
| CLC: |
F276.3 F274 F713.56 |
| Call Number: | F713.56/C891/3rd ed. |