图解营销策划案 = Marketing planning proposal

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Bibliographic Details
Main Authors: 戴国良 (戴国良著)
Published: 电子工业出版社
Publisher Address: 北京
Publication Dates: 2011
Literature type: Book
Language: Chinese
Subjects:
Carrier Form: 11,300页: ; 24cm
ISBN: 978-7-121-12561-4
Index Number: F713
CLC: F713.50-64
Call Number: F713.50-64/4863
Contents: 本书通过理论概述和案例解析,生动地阐述了产品力、营销策划和经营组织力各自的内涵。