Screen LibraryElectronic media：then, now, and later
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| Main Authors: | |
|---|---|
| Group Author: | |
| Published: |
Focal Press,
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| Publisher Address: | Burlington, MA |
| Publication Dates: | c2011. |
| Literature type: | Book |
| Language: | English |
| Edition: | 2nd ed. |
| Subjects: | |
| Carrier Form: | xi, 306 p.: ill. ; 28 cm. |
| ISBN: |
9780240812564 (pbk.) 0240812565 (pbk.) |
| Index Number: | TN914 |
| CLC: |
TN914.3 TP37 |
| Call Number: | TP37/M492/2nd.ed. |
| Contents: |
Includes bibliographical references and index. Tuning in to electronic media -- Radio / Norman J. Medoff, Dale Hoskins, Gregory D. Newton -- Television -- Cable, satellite, and other delivery systems -- The Internet -- Programming -- Advertising -- Audience measurement -- Business and ownership / Norman J. Medoff, Gregory Pitts -- Operating, producing, and distribution -- The feature film and videogame industries / Ross Helford, Brant Guillory, Norman J. Medoff -- Regulation, legal issues, and ethics -- Media effects -- Personal/social media : the future. |