The million-dollar financial services practice:a proven system for becoming a top producer

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Bibliographic Details
Main Authors: Mullen David J., Jr.
Published: AMACOM,
Publisher Address: New York
Publication Dates: c2008.
Literature type: Book
Language: English
Subjects:
Carrier Form: vii, 344 p.: ; 24 cm.
ISBN: 9780814480526 (hbk.)
0814480527 (hbk.)
Index Number: F830
CLC: F830.59
F830
Call Number: F830/M958
Contents: Includes index.
Acknowledgments -- PART 1. THE FOUNDATION. Overview -- Motivation -- The numbers you need to succeed -- Niche marketing -- Getting the appointment -- The appointment -- Turning prospects into clients -- The wealth-management process for new advisors -- Time management for new financial advisors -- PART 2. TAKING IT TO THE NEXT LEVEL: BUILDING A MILLION-DOLLAR PRACTICE. Balancing clients and prospects -- Getting more assets from existing clients -- Leveraging clients to get new ones -- Expanding the client relationship -- Your natural market -- Client retention -- Time management and the client associate -- Teams -- What millionaires need -- Beyond a million-dollar practice -- PART 3. MARKET ACTION PLANS. Seminars -- Event marketing -- Networking -- Past experience and personal contacts -- Adopt a town -- Business owners -- Professionals: medical, legal, and sales -- Executives -- Influencers -- Diverse markets: women, Hispanics, and Asians -- Retirement plans -- Retirees -- Money in motion -- Mortgages -- Nonprofits -- Appendix: Resources -- Index.