Screen LibraryAdvertising : what everyone needs to know /
"3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertising on mobile news apps. These commercial m...
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| Main Authors: | |
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| Published: |
Oxford University Press,
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| Publisher Address: | New York, NY : |
| Publication Dates: | [2017] |
| Literature type: | Book |
| Language: | English |
| Series: |
What everyone needs to know
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| Subjects: | |
| Summary: |
"3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last decade, advertising has become more devious, more digital, and more deceptive, with an increasing number of ads designed to appear to the untrained eye to be editorial content. It's easy to se |
| Carrier Form: | xiii, 229 pages : forms ; 21 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9780190625894 (paperback : alkaline paper) : 0190625899 (paperback : alkaline paper) 9780190625887 (hardcover : alkaline paper) 0190625880 (hardcover : alkaline paper) 9780190625900 (pdf) 0190625902 (pdf) 9780190625917 (ebook) 0190625910 (ebook) |
| Index Number: | HF5821 |
| CLC: | F713.80 |
| Call Number: | F713.80/E358 |
| Contents: | From advertising to marketing -- The business of advertising -- Consumer behavior -- Creative -- Advertising and society -- Media: advertising's everywhere -- Advertising in the digital age. |