雇主品牌 = Brand From the Inside
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Main Authors: | ; |
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Group Author: | |
Published: |
华夏出版社
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Publisher Address: | 北京 |
Publication Dates: | 2008 |
Literature type: | Book |
Language: | Chinese |
Subjects: | |
Carrier Form: | 253页: ; 24cm |
ISBN: | 978-7-5080-4569-6 |
Index Number: | F273 |
CLC: | F273.2 |
Call Number: | F273.2/4214-2 |
Contents: | 本书根据作者长期的实践及当今商业世界发生的巨大变化,详细描述了西地航空公司和雅虎公司成功的秘密武器—从企业内部建立雇主品牌。 |