Screen Library品牌路线图：打造具有凝聚力的品牌之五步曲
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| Main Authors: | |
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| Group Author: | ; |
| Published: |
商务印书馆
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| Publisher Address: | 北京 |
| Publication Dates: | 2005 |
| Literature type: | Book |
| Language: | Chinese |
| Subjects: | |
| Carrier Form: | 13,149页: ; 24cm |
| ISBN: | 7-100-04571-1 |
| Index Number: | F273 |
| CLC: | F273.4 |
| Call Number: | F273.4/4831 |
| Contents: | 本书首先介绍了品牌战略的四个主要部分：确认品牌核心价值、提炼和精选品牌信息、开发独特的品牌个性和选择相互一致的品牌标识。然后提供了一个整合模型，通过这个模型能将上述各部分组合成一个两身定制的品牌路线图。 |
| Note: | 书名原文：United We Brand: How to Create a Cohesive Brand That's Seen, Heard, and Remembered |