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Raising the corporate umbrella Corporate communications in the twenty-first century /

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Bibliographic Details
Main Authors: Kitchen, Philip J
Corporate Authors: Palgrave Macmillan
Group Author: Schultz, Don E
Published:
Literature type: Electronic Software eBook
Language: English
Subjects:
Business communication & presentation
Business and Management
Online Access: http://www.palgraveconnect.com/doifinder/10.1057/9780230554580
Item Description: Ebook.
Originally published in: 2001.
Carrier Form: 432 p. : ill.
ISBN: 9780333926390（electronic bk.）
9780230554580 :
023055458X :
CLC: F713.5
Contents: Raising the Corporate Umbrella: The 21st Century Need Talking Heads: CEO as Spokesperson Organisational Learning: Interaction Between Marketing, Public Relations, and Management Balancing Corporate Branding Policies in Multibusiness Companies. The Role of Integrated Communication and Integrated Marketing Communication Corporate Branding and Advertising Spanning the Global Environment Marketing Public Relations Crisis Communication Management: Protecting and Enhancing Corporate Reputation and Identity Takeover/Merger: The Jaws Mentality Visioning and Intellectual Capital Corporate and Marketi

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