Screen LibraryThe 4 A's of marketing：creating value for customers, companies and society
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| Main Authors: | |
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| Group Author: | |
| Published: |
Routledge,
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| Publisher Address: | New York, N.Y. |
| Publication Dates: | 2012. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | 209 p.: ill. ; 26 cm. |
| ISBN: |
9780415898348 (hardback : alk. paper) 041589834X (hardback : alk. paper) 9780415898355 (pbk.) 0415898358 (pbk. : alk. paper) 9780203802168 (ebook) 0203802160 (ebook) |
| Index Number: | F713 |
| CLC: | F713.5 |
| Call Number: | F713.5/S554 |
| Contents: | Includes bibliographical references and index. |