Reset Filters
Branch: 静安区图书馆(新闸路)

Cover is for reference only

The Sponsorship Handbook : Essential Tools, Tips and Techniques for Sponsors and Sponsorship Seekers /

"The Sponsorship Handbook is a response to the changing face of sponsorship, not only outlining new challenges and possibilities within the topic, but demonstrating clear practical advice on how to make it work. It shows those on both sides of the divide how quickly the recession and the rise o...

Full description

Saved in:
Bibliographic Details
Main Authors: Collett, Pippa (Author)
Corporate Authors: Wiley InterScience (Online service)
Group Author: Fenton, William (William Seaborne), 1957-
Published: Jossey-Bass,
Publisher Address: San Francisco, CA :
Publication Dates: 2011.
Literature type: eBook
Language: English
Subjects:
Corporate sponsorship.
BUSINESS & ECONOMICS > Public Relations.
Electronic books.
Online Access: http://onlinelibrary.wiley.com/book/10.1002/9781119207320
Summary: "The Sponsorship Handbook is a response to the changing face of sponsorship, not only outlining new challenges and possibilities within the topic, but demonstrating clear practical advice on how to make it work. It shows those on both sides of the divide how quickly the recession and the rise of the "experience economy" has moved from displaying logos and giving away some event tickets to a tool used by companies desperate to have positive interaction with consumers on an almost personal level. The book will helps students, new entrants to the field and managers to do their jobs more effectively and to be able to show measurable improvement in the results"--
Carrier Form: 1 online resource (xvi, 246 pages) : illustrations
Bibliography: Includes bibliographical references and index.
ISBN: 9781119207320
1119207320
9780470980026
0470980028
9780470980002
0470980001
9780470980019
047098001X
1283374080
9781283374088
Index Number: HD59
CLC: F275
Contents: Foreword / by Karen Earl -- 1. Introduction to Sponsorship. -- Part I. Sponsors: 2. Developing sponsorship strategy; 3. Planning for success; 4. Sponsorship implementation; 5. Sponsorship evaluation. -- Part II. Sponsorship Seekers: 6. Developing a sponsorship strategy; 7. Essential sales preparation; 8. The sales process; 9. Servicing and renewal. -- Part III. The Way Ahead: 9. Sponsorship in the future.

Related Book Recommendations