Screen Library精通市场的第一本书
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| Main Authors: | ; |
|---|---|
| Group Author: | ; |
| Published: |
汕头大学出版社
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| Publisher Address: | 汕头 |
| Publication Dates: | 2004 |
| Literature type: | Book |
| Language: | Chinese |
| Series: |
第一本书系列 |
| Subjects: | |
| Carrier Form: | 227页: ; 24cm |
| ISBN: | 7-81036-796-X |
| Index Number: | F713 |
| CLC: | F713.50 |
| Call Number: | F713.50/5048 |
| Contents: | 本书是市场营销学入门书，详细介绍营销技巧及其原理，论述营销策略与计划、服务业营销、营销传播、营销调查等营销知识。 |
| Note: | 书名原文：The Core Skills of Profitable Marketing |