Screen Library跨国公司的中国市场谋略
Saved in:
| Main Authors: | |
|---|---|
| Published: |
江西人民出版社
|
| Publisher Address: | 南昌 |
| Publication Dates: | 2005 |
| Literature type: | Book |
| Language: | Chinese |
| Series: |
中国营销攻略丛书 |
| Subjects: | |
| Carrier Form: | 302页: ; 24cm |
| ISBN: | 7-210-03082-4 |
| Index Number: | F279 |
| CLC: | F279.1 |
| Call Number: | F279.1/4422-1 |
| Contents: | 本书记录了安利、爱立信、宝洁、强生等20多家跨国公司在中国的营销战略和市场征程。 |