Screen Library蓝海战略：超越产业竞争 开创全新市场 = Blue Ocean Strategy：How to Create Uncontessted Market Space and Make the Competition Irrelevant
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| Main Authors: | ; |
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| Group Author: | |
| Published: |
商务印书馆 2011重印
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| Publisher Address: | 北京 |
| Publication Dates: | 2005 2011重印 |
| Literature type: | Book |
| Language: | Chinese |
| Subjects: | |
| Carrier Form: | 13,264页: ; 25cm |
| ISBN: | 978-7-100-04808-8 |
| Index Number: | F270 |
| CLC: | F270 |
| Call Number: | F270/8010-5 |
| Contents: | 本书展示了一套经过实践证明的分析框架和工具，供企业成功地开创和夺取蓝海。通过对各种产业中为数众多的战略行动的分析，作者还提出了成功制定和执行蓝海战略的六项原则。 |