Measuring customer service effectiveness

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Bibliographic Details
Main Authors: Cook Sarah 1955-
Published: Gower House,
Publisher Address: Burlington, VT
Publication Dates: c2004.
Literature type: Book
Language: English
Subjects:
Carrier Form: viii, 160 p.: ill. ; 26 cm.
ISBN: 0566085380 (alk. paper)
Index Number: F713
CLC: F713.55
Call Number: F713.55/C771-1
Contents: Includes bibliographical references and index.
The business case for measurement -- Preparation for measurement -- Qualitative customer service measurement methods -- Quantitative research methods -- Measuring internal customer service -- Benchmarking -- Analysing and communicating the results -- Acting on results.