Screen LibraryChina in symbolic communication /
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| Main Authors: | |
|---|---|
| Published: |
Routledge,
|
| Publisher Address: | Abingdon, Oxon : |
| Publication Dates: | 2017. |
| Literature type: | Book |
| Language: |
English Chinese |
| Series: |
China perspectives series
|
| Subjects: | |
| Carrier Form: | x, 129 pages : illustrations ; 25 cm. |
| Bibliography: | Includes bibliographical references (page 125) and index. |
| ISBN: |
9781138089112 1138089117 |
| Index Number: | DS779 |
| CLC: |
C955.2 K2 |
| Call Number: | C955.2/S948 |
| Contents: | The distorted symbols about China -- The metalanguage's mechanism of communicating the whole via the part and the strategy of corporate communication -- The semantic multiplicity of symbolic signification: the evolution of classic Chinese symbols through history -- The selectivity of symbolic signifiers: the root cause for the -- Communication of negative Chinese images in modern times -- The metalanguage's mechanism of communicating the whole via the part: how the image of China is constructed via non-government symbols -- The mechanism of synergic communication between two systems of signifiers: the international communication of the Chinese media -- The "APEC Blue": the transmutation of symbols from mass communication to groups communication -- The characteristics of strong symbols and their power of communication -- Conclusion -- Postscript. |