Marketing management:providing, communicating and delivering value
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Main Authors: | |
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Published: |
Prentice Hall,
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Publisher Address: | London |
Publication Dates: | 1995. |
Literature type: | Book |
Language: | English |
Subjects: | |
Carrier Form: | xxxiv, 990 p.: ill. (some col.) ; 23 cm. |
ISBN: | 0130653438 |
Index Number: | F713 |
CLC: | F713.5 |
Call Number: | F713.5/B811 |
Contents: | Includes bibliographical references and indexes. |