Marketing management:providing, communicating and delivering value

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Bibliographic Details
Main Authors: Bradley Frank 1942-
Published: Prentice Hall,
Publisher Address: London
Publication Dates: 1995.
Literature type: Book
Language: English
Subjects:
Carrier Form: xxxiv, 990 p.: ill. (some col.) ; 23 cm.
ISBN: 0130653438
Index Number: F713
CLC: F713.5
Call Number: F713.5/B811
Contents: Includes bibliographical references and indexes.