Screen LibraryAnalytics and dynamic customer strategy : big profits from big data /
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| Main Authors: | |
|---|---|
| Published: |
Wiley,
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| Publisher Address: | Hoboken, New Jersey : |
| Publication Dates: | [2014] |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | xviii, 235 pages : illustrations ; 24 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9781118905739 (Hardcover) : 1118905733 (Hardcover) |
| Index Number: | HF5415 |
| CLC: | F713.55 |
| Call Number: | F713.55/T166 |
| Contents: | Part One: Big Data & Dynamic Customer Strategy -- Chapter 1: Big Strategy for Big Data -- Beyond the Hype -- The Value of Accelerated Learning -- Introducing Dynamic Customer Strategy -- DCS Complements Design School -- Barriers to Big Data & DCS -- Chapter 2: Mapping Dynamic Customer Strategy -- Theory as Strategy -- Concepts -- Relationships -- Establishing Causality through Control -- Conditions -- Making the Model Operational -- Target's Behavioral Loyalty Model -- Simple VS Complex Models -- Chapter 3: Operationalizing Strategy -- Conceptual to Operational -- Operational Definitions -- |