Screen LibraryWhich ad pulled best?：40 case histories on how to write and design ads that work
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| Group Author: | ; |
|---|---|
| Published: |
McGraw-Hill/Irwin,
|
| Publisher Address: | Boston |
| Publication Dates: | c2003. |
| Literature type: | Book |
| Language: | English |
| Edition: | 9th ed. |
| Series: |
McGraw-Hill/Irwin series in marketing |
| Subjects: | |
| Carrier Form: | xvii, 120 p.: ill. ; 28 cm. |
| ISBN: | 0072556641 (alk. paper) |
| Index Number: | J534 |
| CLC: |
J534.3 F713.8 |
| Call Number: | F713.8/W571/9th.ed. |
| Contents: | Includes index. |