Screen Library消费者行为学：原书第8版 = Consumer Behavior: Building Marketing Strategy
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| Main Authors: | ; ; ; ; ; |
|---|---|
| Group Author: | |
| Published: |
机械工业出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2003 |
| Literature type: | Book |
| Language: | Chinese |
| Series: |
营销教材译丛 |
| Subjects: | |
| Carrier Form: | 719页: ; 29cm |
| ISBN: | 7-111-11196-6 |
| Index Number: | F713 |
| CLC: | F713.55 |
| Call Number: | F713.55/1284-1 |
| Contents: | 全书共分为六大部分，从管理与运用的角度全面介绍了消费者行为的性质、消费者行为内外部影响因素、消费者的决策过程、组织购买行为及有关营销规制方面的内容。 |