Screen Library港澳台广告：行业解读与案例赏析 = Advertising in Hong Kong Macao and Taiwan: industry analysis and case study
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| Main Authors: | ; |
|---|---|
| Published: |
暨南大学出版社
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| Publisher Address: | 广州 |
| Publication Dates: | 2007 |
| Literature type: | Book |
| Language: | Chinese |
| Series: |
港澳台与海外新闻传播丛书 |
| Subjects: | |
| Carrier Form: | 357页: ; 25cm |
| ISBN: | 978-7-81079-942-3 |
| Index Number: | F713 |
| CLC: | F713.8 |
| Call Number: | F713.8/7218 |
| Contents: | 本书着重挖掘港澳台三地广告业的特点，先从“面”的广度全面介绍了港澳台三地广告业发展的历史和现状；再有选择地对港澳台广告业的若干重要问题和领域作了深入研究；最后对近30年来香港和台湾两地的数十个经典广告案例进行赏析。 |