Screen LibraryVisual communication design : an introduction to design concepts in everyday experience /
"This is a foundation level textbook for courses in basic design and introductory courses in visual communication design. The chapters in this book follow the user experience cycle: attention, orientation, interpretation and extension and retention of meaning. Each chapter includes an introduct...
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| Main Authors: | |
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| Group Author: | |
| Published: |
Bloomsbury Visual Arts,
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| Publisher Address: | London, UK : |
| Publication Dates: | [2017] |
| Literature type: | Book |
| Language: | English |
| Series: |
Required reading range
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| Subjects: | |
| Summary: |
"This is a foundation level textbook for courses in basic design and introductory courses in visual communication design. The chapters in this book follow the user experience cycle: attention, orientation, interpretation and extension and retention of meaning. Each chapter includes an introduction to the interpretive task, definitions of the elements and principles related to the task, illustrations and diagrams plus examples of professional design work that makes use of the element or principle. For example, Chapter 2 on getting attention discusses the various ways that design can capture t |
| Carrier Form: | 208 pages : illustrations (chiefly color) ; 27 cm. |
| Bibliography: | Includes bibliographical references (pages 201-202) and index. |
| ISBN: |
9781474221573 1474221572 |
| Index Number: | NK1510 |
| CLC: | J06 |
| Call Number: | J06/D263 |