Screen LibraryThe ten faces of innovation : IDEO's strategies for beating the devil's advocate & driving creativity throughout your organization /
Reveals the strategies a major design firm uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity. The role of the devil's advocate allows individuals to raise questions and concerns that effectively kill new projects and ideas, while clai...
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| Published: |
Currency/Doubleday,
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| Publisher Address: | New York : |
| Publication Dates: | [2005] |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Summary: |
Reveals the strategies a major design firm uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity. The role of the devil's advocate allows individuals to raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility; nothing is more potent in stifling innovation. Drawing on nearly 20 years of experience, Kelley identifies ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers.--From publisher description. |
| Item Description: | Includes index. |
| Carrier Form: | xi, 273 pages, 3 unnumbered pages : illustrations (chiefly color) ; 24 cm |
| ISBN: |
9780385512077 0385512074 |
| Index Number: | HD58 |
| CLC: | F273.1 |
| Call Number: | F273.1/K294-1 |
| Contents: |
Introduction : beyond the devil's advocate -- The anthropologist -- The experimenter -- The cross-pollinator -- The hurdler -- The collaborator -- The director -- The experience architect -- The set designer -- The caregiver -- The storyteller -- In the mix. |