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Customer behavior：a managerial perspective

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Bibliographic Details
Main Authors: Sheth Jagdish N
Group Author: Mittal Banwari
Published: Thomson/South-Western,
Publisher Address: Mason, Ohio
Publication Dates: c2004.
Literature type: Book
Language: English
Edition: 2nd ed.
Subjects:
Consumer behavior
Consumers' preferences
Consumer satisfaction
Marketing
Carrier Form: xix, 487, 11, 14 p.: ill. ; 27 cm.
ISBN: 0030343364
Index Number: F713
CLC: F713.55
Call Number: F713.55/S554-1/2nd.ed.
Contents: Includes bibliographical references and indexes.

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