Screen Library科学的广告 = Scientific advertising
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| Main Authors: | |
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| Group Author: | |
| Published: |
上海文化出版社
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| Publisher Address: | 上海 |
| Publication Dates: | 2019 |
| Literature type: | Book |
| Language: | Chinese |
| Subjects: | |
| Carrier Form: | 152页: ; 19cm1手册(202页) |
| ISBN: | 978-7-5535-1550-2 |
| Index Number: | F713 |
| CLC: | F713.80 |
| Call Number: | F713.80/1288-2 |
| Contents: | 本书汇集了克劳德·霍普金斯对广告的思想精粹，全书分为21章，每章一个主题，包括推销技巧、广告服务、邮购广告、广告标题、广告心理学等。 |