Strategy is destiny : how strategy-making shapes a company's future /

Management expert Burgelman of Stanford University offer unique insights into the importance and power of successful strategy, using Intel's lucrative 30-year example to help managers in any company, large or small. Illustrations.

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Bibliographic Details
Main Authors: Burgelman, Robert A. (Author)
Published: Free Press,
Publisher Address: New York :
Publication Dates: [2002]
Literature type: Book
Language: English
Subjects:
Summary: Management expert Burgelman of Stanford University offer unique insights into the importance and power of successful strategy, using Intel's lucrative 30-year example to help managers in any company, large or small. Illustrations.
Carrier Form: xxi, 436 pages ; 24 cm
Bibliography: Includes bibliographical references (pages 396-422) and index.
ISBN: 9780684855547
0684855542
Index Number: HD9696
CLC: F471.266
Call Number: F471.266/B954-1
Contents: Foreword: Reflections of Andy Grove --
Introduction: An Evolutionary Perspective on Strategy-Making.
Strategy Is Destiny --
Intel the Memory Company.
Genesis and Transformation.
Dynamic Forces Driving Company Evolution.
Coevolution of Generic and Substantive Strategies.
Internal Ecology of Strategy Making --
Intel the Microprocessor Company.
Creating a Strategy Vector: Induced Strategic Action.
Facing a Strategy Vector: Autonomous Strategic Action.
Coevolution of Strategy and Environment.
Coevolution and Strategic Inertia --
Intel the Internet Building Block Company.
Maintaining and Extending the Strategy Vector.
Designing the Internal Ecology of Strategy-Making.