Screen Library品牌如何成为偶像：文化式品牌塑造的原理 = How brands become icons：the principles of cultural branding
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| Main Authors: | |
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| Group Author: | ; |
| Published: |
商务印书馆
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| Publisher Address: | 北京 |
| Publication Dates: | 2010 |
| Literature type: | Book |
| Language: | Chinese |
| Subjects: | |
| Carrier Form: | 289页: ; 24cm |
| ISBN: | 978-7-100-06692-1 |
| Index Number: | F273 |
| CLC: | F273.2 |
| Call Number: | F273.2/1222-2 |
| Contents: | 本书缓引斯奈普、激浪、百威、ESPN、科罗娜等偶像品牌的精彩案例，详细阐述了这一系列的新原则，并对书中革命性的观点进行了解释。。 |