Screen LibraryCustomer obsession：how to acquire, retain, and grow customers in the new age of relationship marketing
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| Main Authors: | |
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| Group Author: | |
| Published: |
McGraw-Hill,
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| Publisher Address: | New York |
| Publication Dates: | c2008. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | xi, 226 p.: ill. ; 24 cm. |
| ISBN: |
0071497048 (alk. paper) 9780071497046 (alk. paper) |
| Index Number: | F713 |
| CLC: | F713.55 |
| Call Number: | F713.55/A994 |
| Contents: |
Includes bibliographical references (p. 217-220) and index. Industry, retail, or the consumer : who controls the market? -- How much is each customer worth? -- Relationship strategies to win over and keep customers -- The new integrated communication scenario based on relationship-marketing strategies -- Creating results -- Relationship marketing in action -- Database intelligence -- Financial analysis : the unquestionable proof of the results -- Successful cases -- The future of marketing communication. |