Marketing management = 营销管理

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Bibliographic Details
Main Authors: Kotler Philip
Group Author: Keller Kevin Lane 1956-4
Published: 清华大学出版社
Publisher Address: 北京
Publication Dates: 2009.
Literature type: Book
Language: English
Series: 清华MBA核心课程英文版教材
Subjects:
Carrier Form: xxxix, 729, p.: ill. ; 26 cm.
ISBN: 9787302205562
7302205566
Index Number: F713
CLC: F713.5-36
Call Number: F713.5-36/K874-1/12th.ed.
Contents: Reprint of 12th ed. Original published by Prentice Hall, c2006.