Cover is for reference only

Return on ideas：a practical guide to making innovation pay

Saved in:
Bibliographic Details
Main Authors: Nichols David 1967-
Published: John Wiley & Sons,
Publisher Address: Chichester, England Hoboken, NJ
Publication Dates: c2007.
Literature type: Book
Language: English
Subjects:
Product management
Brand name products
Diffusion of innovations
Carrier Form: xvi, 261 p.: ill. ; 24 cm.
ISBN: 9780470028575 (cloth)
0470028572 (cloth)
Index Number: F273
CLC: F273.2
Call Number: F273.2/N617
Contents: "A Brandgym book"--Cover.
Includes index.

Related Book Recommendations