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Emerging trends and innovation in sports marketing and management in Asia /

"This book brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry"--

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Bibliographic Details
Group Author: Leng, Ho Keat, 1971; Hsu, Noah Yang, 1955
Published: Business Science Reference,
Publisher Address: Hershey, PA :
Publication Dates: [2015]
Literature type: Book
Language: English
Series: Advandes in marketing, customer relationship management, and E-services (AMCRMES) book series
Subjects:
Sports > Asia > Marketing
Sports > Asia > Management
Sports > Management
Sports > Marketing
Asia
Summary: "This book brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry"--
Carrier Form: xxv, 355 pages ; 29 cm.
Bibliography: Includes bibliographical references and index.
ISBN: 9781466675278 (hardcover : alkaline paper) :
1466675276 (hardcover : alkaline paper)
Index Number: GV716
CLC: G813
Call Number: G813/E535

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