Screen Library国际营销战略
Saved in:
| Main Authors: | ; ; ; |
|---|---|
| Group Author: | |
| Published: |
清华大学出版社
|
| Publisher Address: | 北京 |
| Publication Dates: | 2004 |
| Literature type: | Book |
| Language: | Chinese |
| Series: |
跨国管理系列 |
| Subjects: | |
| Carrier Form: | 10,357页: 图 ; 26cm |
| ISBN: | 7-302-09107-2 |
| Index Number: | F740 |
| CLC: | F740.2 |
| Call Number: | F740.2/4929-2 |
| Contents: |
清华经管 本书分为三个部分：营销分析、制定营销战略、战略实施方法。 |
| Note: | 书名原文：International Marketing Strategy:Analysis,Development and Implementation:3rd Edition |