国际营销战略
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Main Authors: | ; ; ; |
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Group Author: | |
Published: |
清华大学出版社
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Publisher Address: | 北京 |
Publication Dates: | 2004 |
Literature type: | Book |
Language: | Chinese |
Series: |
跨国管理系列 |
Subjects: | |
Carrier Form: | 10,357页: 图 ; 26cm |
ISBN: | 7-302-09107-2 |
Index Number: | F740 |
CLC: | F740.2 |
Call Number: | F740.2/4929-2 |
Contents: |
清华经管 本书分为三个部分:营销分析、制定营销战略、战略实施方法。 |
Note: | 书名原文:International Marketing Strategy:Analysis,Development and Implementation:3rd Edition |