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Entering the global arena : emerging states, soft power strategies and sports mega-events /

Set against a backdrop of concerns about the potential break-up or radical change to the global world order, this volume sets out to investigate the use of sports mega-events by a number of emerging states. Sports mega-events, it is argued, can be understood as a key component in states 'soft p...

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Bibliographic Details
Main Authors: Grix, Jonathan
Group Author: Brannagan, Paul Michael; Lee, Donna
Published: Palgrave Macmillan,
Publisher Address: Singapore :
Publication Dates: [2019]
Literature type: Book
Language: English
Series: Mega event planning
Subjects:
Hosting of sporting events > Political aspects
Sports tournaments > Political aspects
Power Social sciences
Summary: Set against a backdrop of concerns about the potential break-up or radical change to the global world order, this volume sets out to investigate the use of sports mega-events by a number of emerging states. Sports mega-events, it is argued, can be understood as a key component in states 'soft power strategies, that is, their attempts to showcase their nations on the international stage, increase their power relative to others via non-coercive means and to increase trade and tourism. Many studies on soft power simply cite the concepts founder (Joseph Nye) and make little attempt at unpicking
Carrier Form: xiii, 117 pages : illustrations ; 21 cm.
Bibliography: Includes bibliographical references.
ISBN: 9789811379512
9811379513
Index Number: GV712
CLC: G80-05
Call Number: G80-05/G872

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