Screen LibraryMeasurement in marketing research：an alternative framework
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| Main Authors: | |
|---|---|
| Published: |
Edward Elgar,
|
| Publisher Address: | Cheltenham, UK Northampton, MA |
| Publication Dates: | c2009. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | xvii, 482 p.: ill. ; 24 cm. |
| ISBN: |
9781848441651 (hbk.) 1848441657 (hbk.) |
| Index Number: | F713 |
| CLC: | F713.52 |
| Call Number: | F713.52/S186 |
| Contents: | Includes bibliographical references (p. 443-464) and indexes. |