Measurement in marketing research:an alternative framework
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Main Authors: | |
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Published: |
Edward Elgar,
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Publisher Address: | Cheltenham, UK Northampton, MA |
Publication Dates: | c2009. |
Literature type: | Book |
Language: | English |
Subjects: | |
Carrier Form: | xvii, 482 p.: ill. ; 24 cm. |
ISBN: |
9781848441651 (hbk.) 1848441657 (hbk.) |
Index Number: | F713 |
CLC: | F713.52 |
Call Number: | F713.52/S186 |
Contents: | Includes bibliographical references (p. 443-464) and indexes. |