Screen LibraryPractical marketing for the academic library /
"This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, based on real-world examples of team-based communication and practice"--
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| Main Authors: | |
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| Group Author: | |
| Published: |
Libraries Unlimited, an imprint of ABC-CLIO, LLC,
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| Publisher Address: | Santa Barbara, California : |
| Publication Dates: | [2022] |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Summary: |
"This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, based on real-world examples of team-based communication and practice"-- |
| Carrier Form: | xviii, 137 pages : illustrations ; 24 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9781440872228 1440872228 |
| Index Number: | Z716 |
| CLC: | G259.712.56 |
| Call Number: | G259.712.56/V715 |
| Contents: | Building your team -- Defining your areas -- Marketing for the mind -- Marketing from the heart -- Diversity, equity, and inclusion -- Assessing the program -- Marketing to faculty, staff, and administration. |