Screen Library营销工程与应用
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| Main Authors: | ; |
|---|---|
| Group Author: | ; |
| Published: |
中国人民大学出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2005 |
| Literature type: | Book |
| Language: | Chinese |
| Series: |
工商管理经典译丛市场营销系列 |
| Subjects: | |
| Carrier Form: | 610页: 图 ; 26cm |
| ISBN: | 7-300-06392-6 |
| Index Number: | F713 |
| CLC: | F713.50 |
| Call Number: | F713.50/2933-2 |
| Contents: | 本书是包括哈佛商学院、沃顿商学院、斯隆管理学院、欧洲商学院等在内的全球30多所顶尖商学院营销专业所采用的优秀教材。 |
| Note: | 书名原文：Marketing Engineering Computer-Assisted Marketing Analysis and Planning |