Exploring the rise of fandom in contemporary consumer culture /

"This book includes a collection of articles focusing on the widely-observed fandom phenomenon existing in contemporary consumer culture from multi-discipline perspective. It explores the characteristics fandom and the impact of fandom on any human activities, especially in brand building"...

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Bibliographic Details
Corporate Authors: IGI Global
Group Author: Wang, Chenglu (Editor)
Published: IGI Global,
Publisher Address: Hershey, Pa. :
Publication Dates: [2017]
©2018
Literature type: eBook
Language: English
Subjects:
Online Access: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-3220-0
Summary: "This book includes a collection of articles focusing on the widely-observed fandom phenomenon existing in contemporary consumer culture from multi-discipline perspective. It explores the characteristics fandom and the impact of fandom on any human activities, especially in brand building"--
Carrier Form: 20 PDFs (xxi, 300 pages)
Bibliography: Includes bibliographical references and index.
ISBN: 9781522532217
Access: Restricted to subscribers or individual electronic text purchasers.
Index Number: HF5415
CLC: F713.55
Contents: Chapter 1. Segmenting fan communities: toward a taxonomy for researchers and industry -- Chapter 2. Fans and brands: delineating between fandoms, brand communities, and brand publics -- Chapter 3. A hero who never dies: Steve Jobs in his fans' minds -- Chapter 4. The passion that unites us all: the culture and consumption of sports fans -- Chapter 5. Those who rarely attend alone: tribal sport fans -- Chapter 6. I love to see them lose: investigating fan perceptions and behaviors toward rival teams -- Chapter 7. Building the force: enacting fan brand community through the star wars BB-8 droid builders club -- Chapter 8. Charging fandom in the digital age: the rise of social media -- Chapter 9. Diversity of fans on social media: the case of entertainment celebrity in china -- Chapter 10. Brand pathologies: "Monstrous" fan relationships and the media brand "twilight" -- Chapter 11. "Thy kingdom come, thy will be done": attaining divine transcendence through brand fandom, evidence from India -- Chapter 12. Working behind playing: tamed fan labour and Its stabilizing function in the Chinese mobile gaming fan community -- Chapter 13. Living in a virtual reality: anime and manga fandom.