Screen Library营销策划分析 = Analysis for marketing planning
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| Main Authors: | ; |
|---|---|
| Group Author: | |
| Published: |
北京大学出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2008 |
| Literature type: | Book |
| Language: | Chinese |
| Series: |
营销学精选教材译丛 |
| Subjects: | |
| Carrier Form: | 235页: 图表 ; 25cm |
| ISBN: | 978-7-301-13795-6 |
| Index Number: | F713 |
| CLC: | F713.50 |
| Call Number: | F713.50/4964-1 |
| Contents: | 本书阐述了营销决策过程中的营销策划分析，并按照营销策划书的格式组织内容框架，重点集中于产品环境、顾客和竞争对手分析。 |