Screen Library广告、促销与整合营销传播 = Integrated advertising, promotion, and marketing communications：[英文本]
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| Main Authors: | ; |
|---|---|
| Published: |
清华大学出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2007 |
| Literature type: | Book |
| Language: | English |
| Edition: | 影印版 |
| Subjects: | |
| Carrier Form: | 23,515页: 图 ; 27cm |
| ISBN: | 978-7-302-16353-4 |
| Index Number: | F713 |
| CLC: | F713.50 |
| Call Number: | F713.50/4231 |
| Contents: |
清华营销学系列英文版教材 本书分为四部分，分别讲述了整合营销传播中的基础知识、广告工具、促销工具以及整合工具。 |