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Designing brand identity : an essential guide for the entire branding team /

"Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing...

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Bibliographic Details
Main Authors: Wheeler, Alina
Published: John Wiley & Sons, Inc.,
Publisher Address: Hoboken, New Jersey :
Publication Dates: [2018]
Literature type: Book
Language: English
Edition: Fifth edition.
Subjects:
Brand name products
Branding Marketing
Trademarks > Design
Advertising > Brand name products
Summary: "Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration"--Page 4 of cover.
Carrier Form: xi, 324 pages : illustrations (chiefly color) ; 29 cm
Bibliography: Includes bibliographical references and index.
ISBN: 9781118980828 (hardback) :
1118980824 (hardback)
Index Number: HD69
CLC: F760.5
J524.4
Call Number: J524.4/W562/5th ed.
Contents: Brand basics -- Brand ideals -- Brand elements -- Brand dynamics -- Before and after -- Process basics -- Conducting research -- Clarifying strategy -- Designing identity -- Creating touchpoints -- Managing assets -- Case studies.

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