市场营销:攻心为上

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Bibliographic Details
Main Authors: 费格 B. ((美)巴里·费格著)
Group Author: 王国新 (译)
Published: 上海人民出版社
Publisher Address: 上海
Publication Dates: 1998
Literature type: Book
Language: Chinese
Series: 美国管理协会·斯米克管理丛书
Subjects:
Carrier Form: 269页: 图 ; 21cm
ISBN: 7-208-02779-X
Index Number: F713
CLC: F713.3
Call Number: F713.3/5849
Contents: 译自: Marketing straight to the heart/Barry Feig. -- N.Y.: AMACOM, 1997